Roger Hietbrink is the founder and principal consultant of Cornerstone Decision Support.

 

Roger has a rich background in the club industry, having held management positions that ranged from program manager to general manager at fitness, sports, and recreational clubs.  As a club manager, he developed several methods for adapting programs and services to meet the changing needs of new and existing members.  He now uses performance improvement processes to quantify how employees should achieve measurable outcomes or accountabilities in their jobs.  The cumulative management and staff accountabilities form a club-wide road map for fulfilling the mission, vision and values of a club’s strategic plan. 

 

Roger also has extensive member experience in clubs, having been a member of nine different clubs, some of which he served on committees and boards.  As a current club member of a residential golf community, Roger brings management, research and membership experience to each consultation.

 

Throughout his career, Roger has conducted approximately 500 club-related studies of consumers, club members, board members, club managers and employees.  Among his more frequent types of club engagements are strategic business planning, quantitative member opinion studies, qualitative individual and focus group interviews, employee opinion studies, and performance improvement programs.  He has conducted market demand and financial feasibility analysis for several club start-ups.  Roger facilitated the recent strategic plan and member opinion study for the Florida Chapter of Club Managers Association of America.

 

Before forming Cornerstone in 1995, Mr. Hietbrink was a partner in two other strategic planning firms in St. Louis, Missouri.  Prior to that, he managed a regional office for a national market research firm.

Roger’s undergraduate work at the University of Nebraska was in education and organizational development.  He spent three post-graduate years at St. Louis University studying the application and value of the club concept in different settings and has served as the principal consultant in the development of many new club organizations.