Cornerstone Decision Support

A strategic plan is ultimately no more, and no less, than a set of decisions about what to do to achieve a club’s goals, why to do it, how to do it and when to do it.

Because it is impossible to do everything that needs to be done, strategic planning implies that some decisions and actions are more important than others—and that much of the strategy lies in making the tough decisions about what is most important to achieving success.

The club leadership’s responsibility, first and foremost, is to cause a vision and a mission to have tangible results throughout the club—results members can actually see and feel.


	CONSULTANT PROFILE MISSION STRATEGIC PLANNING OPINION RESEARCH PERFORMANCE IMPROVEMENT CLIENTS SAY CONTACT ARTICLES
	STRATEGIC PLANNING is your road map to successfully fulfilling your vision.
		A strategic plan is ultimately no more, and no less, than a set of decisions about what to do to achieve a club’s goals, why to do it, how to do it and when to do it. Because it is impossible to do everything that needs to be done, strategic planning implies that some decisions and actions are more important than others—and that much of the strategy lies in making the tough decisions about what is most important to achieving success. The club leadership’s responsibility, first and foremost, is to cause a vision and a mission to have tangible results throughout the club—results members can actually see and feel.
		Cornerstone’s approach to strategic planning involves an energy-efficient process for the planning team of volunteer and paid leadership. Whether it’s a strategic plan “from scratch” or an “update” of an earlier plan, we work with the management team to collect and assemble information, interview opinion leaders, and document the collection of information to prepare the planning team for a one-half to one-day retreat.
		During the retreat meeting, participants focus on narrowing the strategic issues raised in the information collection process to the four to six critical strategic issues commanding the club leaders’ attention and decision making over the next three years. Participants identify an overriding strategy and subordinate program strategies that drive measurable goals and objectives necessary to fulfill the club’s mission. The general manager, president and planning consultant meet separately to develop an action plan for each strategic goal specifying: - Activities - Expected outcomes of each activity - Resources needed - Parties accountable for each - Completion dates for each action item The action plan is presented to the planning team for review and revision before inclusion in the plan document. Cornerstone prepares the strategic plan document that can be published for the membership and staff. Click here to download Frequently Asked Questions.